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A hot, dry August was followed by welcome rains
which helped plump the berries, giving them extra roundness.
 New York, NY - October 18, 2010 :: The harvest in Beaujolais started on September 13th 2010 under brilliant, sunny skies. Georges Duboeuf’s forecast for the 2010 release is equally sunny: “A hot, dry August was followed by welcome rains which helped plump the berries, giving them extra roundness. Yields are expected to be slightly lower than usual with very good sugar levels. The first few juices, now undergoing fermentation, have impressed us with their fine crimson colors and their rich, floral and red fruit aromas.”
The first release of the harvest, the 2010 Georges Duboeuf Beaujolais Nouveau, will take place on November 18th. Following a decades-old tradition, the wine will be uncorked after midnight on the third Thursday in November. This young, fruity wine is made from the region’s Gamay grape. By law, the grapes must be only harvested by hand.
“The wines will be shipped over by boat, arriving stateside in early November. We are planning a festive celebration in the spirit of a French contemporary circus, Nouveau Cirque, complete with a colorful and stylish circus themed wine label and advertising campaign,” said Bill Deutsch, chairman of W.J. Deutsch & Sons, noting that for the first time the wine label is designed to support the marketing campaign. The suggest retail price for the 2010 Georges Duboeuf Beaujolais Nouveau will be $9 to $11 per bottle.
The events surrounding the 2010 Georges Duboeuf Beaujolais Nouveau arrival promise to bring people together for a celebratory time of parties and fun. The magnificent extravaganza of Nouveau Cirque performances will bring a feast for the senses. The spirit of Beaujolais Nouveau is all about conviviality and excitement, and this year’s theme will unfold a world of imagination.
For more information on the release of the 2010 Georges Duboeuf Beaujolais Nouveau visit www.duboeufnouveau.com.
Additionally, the 2009 vintage is now available nationwide which Georges Duboeuf proclaimed “The Vintage of a Lifetime.” The ten 2009 Beaujolais Crus, which represent the finest vineyards of the region, were released late this past Summer and have had the wine cognoscenti buzzing about their remarkable elegance and complexity. Priced at under $20 per bottle, the Beaujolais Crus wines also present an excellent value for the quality.
  
2009 Vintage News
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